The miCoach campaign for LatinAmerica was made of two spots that went to the four corners of the world. The spots were featured by important websites and press releases all over the world. Newspapers were eager to show regional Stars (James Rodriguez, Mauricio Isla, Lionel Messi, Dani Alves & Marco Fabian) comparing their training techniques and performances through this new technology. With more than 300K visits these spots were produced and broadcasted through Adidas and Social Media channels to show the benefits and potential of having miCoach technology in your day to day training.
Recuerdame: (El libro rojo)