Uber Cash - Pibe Valderrama


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Imagine if your country biggest sport star went begging for money in a crowded street. That's the stunt we created in order to advertise Uber's new feature: cash payments. Under the hasthag #QuéLePasaAlPibe the images of Carlos Valderrama doing freestyle generated huge amounts of news articles. After the stunt was revealed, Uber cash rides soared and the advert became the most watched on YouTube during its first month of release.

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