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2023
Colombia
Spanish

Summary

ByHours not only redefined the hotel experience but also captivated the public’s imagination with its bold campaign “The Fakest news of them all” placing the concept of time at the forefront of all conversations, thus reinventing how people perceive and utilize their time.

The idea

Dominating the Love and Friendship Season: With the aim of standing out during the love and friendship season, ByHours implemented a comprehensive multichannel strategy that included viral videos, micro-influencers, and organic media to generate conversations around the concept of #RegalaTiemo. This campaign inspired the audience to gift quality time and motivated action, resulting in a significant increase in web traffic and enhanced digital interaction.

/ Inspiring with design

The Gift of Time: ByHours campaign not only shifted the brand’s perception but also had a tangible impact on bookings and digital engagement. By demonstrating that well-spent time with ByHours leads to exceptional results, the brand positioned itself as a market leader, offering a unique and valuable experience for its customers.