GATORADE
Advertisement
Colombia/Spain/Netherlands
2018
Diptongo Productions / Diptongo Post-production
Spanish
Sebastian Mejia
Sinopsis
“Gatorade: Todo Cambia” was a brand campaign in Colombia for the 2018 FIFA World Cup in Russia. The commercial featured three key players from the Colombian national team in different scenarios, illustrating how everything in sports and soccer is in constant movement and transformation. It showcased how Gatorade is always with them, helping them give their all and face adversities.
La Idea
Embracing Change: The “Gatorade: Todo Cambia” campaign embraced the dynamic nature of sports and soccer, highlighting how players evolve and adapt to new challenges. Through compelling storytelling, it depicted the journey of Colombian football stars and their reliance on Gatorade to fuel their performance and resilience in the face of change.
/ Inspiring with design
Empowering Athletes: By showcasing Gatorade as a constant companion for athletes, the campaign reinforced the brand’s commitment to supporting players throughout their journey. It emphasized Gatorade’s role in providing the energy and hydration needed to overcome obstacles and achieve success on the field.