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2022
United States
English
Diptongo Media Group

Synopsis

NBA star James Harden partners with Accolade Wines to unveil his debut wine collection, J-HARDEN. Set to launch on September 1, 2022, the collection aims to democratize the wine experience, offering a California Cabernet Sauvignon and Red Blend at an accessible price point.

The Idea

James Harden’s collaboration with Accolade Wines marks a creative venture to redefine wine accessibility. Harden’s hands-on involvement ensures a unique and enjoyable wine experience for all. Alongside stunning graphic characteristics and a beautiful marketing campaign, harden Redifines Wine and the way it should look.

/ Inspiring with design

Harden’s partnership with Accolade Wines embodies a fusion of creativity and passion. From label design to flavor profiles, J-HARDEN reflects Harden’s commitment to innovation and inclusivity, inviting enthusiasts to savor the essence of his vision.