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2024
Colombia
Spanish

Overview

Miniso Colombia redefines the standard of digital content by becoming the number one brand on TikTok targeted at Colombians. Thanks to an innovative strategy and exceptional content, it manages to capture the hearts of the audience with authenticity and creativity.

The idea

Our bold objective was to conquer TikTok and become the most attractive brand for Colombians. To achieve this, we implemented a revolutionary strategy focused on innovation, trends, and closeness with the audience. Moving away from the traditional commercial approach, weopted for a more organic and intimate style to earn the loyalty of “MinisoLovers.”

/ Inspiring with design

Miniso Colombia stands out for its disruptive approach in the digital realm, demonstrating that authenticity and creativity are key to success on platforms like TikTok. By aligning with trends and genuinely connecting with their audience, they manage to position themselves as market leaders and earn the loyalty of their followers.