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2023
USA
Julian Duque/ Cesar Balcazar
Diptongo / IRIS Worldwide

Synopsis

Samsonite’s “Season of Savings” campaign was created for the holiday season, aiming to tell short stories with a comedic gimmick or uplifting sentiment. Through 6 spots, the campaign portrayed different situations where Samsonite plays a significant role in the lives of its users during the festive season, representing vacations and celebrations.

The Idea

Bringing Festive Cheer: Samsonite’s “Season of Savings” campaign sought to capture the essence of the holiday spirit by showcasing the brand’s impact on users’ lives during this joyful time. Each spot presented a unique scenario where Samsonite products played a crucial role, whether it be ensuring smooth travel experiences or adding convenience to holiday preparations.

/ Inspiring with design

Spreading Joy and Convenience: By highlighting how Samsonite enhances users’ holiday experiences, the campaign aimed to evoke feelings of joy and gratitude among viewers. Through humor and heartwarming narratives, the spots conveyed the message that Samsonite is not just a luggage brand but a companion that helps create memorable moments during the festive season.