{"id":3233,"date":"2024-01-18T16:24:43","date_gmt":"2024-01-18T16:24:43","guid":{"rendered":"https:\/\/diptongo.net\/newSiteTemp\/?post_type=harington_portfolio&#038;p=3233"},"modified":"2024-04-17T01:43:24","modified_gmt":"2024-04-17T01:43:24","slug":"samsonite-dip-2","status":"publish","type":"harington_portfolio","link":"https:\/\/diptongo.net\/newSiteTemp\/harington_portfolio\/samsonite-dip-2\/","title":{"rendered":"Samsonite &#8211; Season of Savings"},"content":{"rendered":"\n<div class=\"wp-block-harington-gutenberg-container content-row light-section full row_padding_top row_padding_bottom row_padding_left row_padding_right\" data-bgcolor=\"#eeeeee\" style=\"text-align:left\">\n<h3 class=\"wp-block-heading has-mask\">Samsonite &#8211; Season of Savings<\/h3>\n\n\n\n<hr><hr><hr>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading\">Advertisement<br>2023<br>USA<br>Julian Duque\/ Cesar Balcazar<br>Diptongo \/ IRIS Worldwide<br><\/h6>\n\n\n\n<div class=\"button-box has-animation \" data-delay=\"100\"><div class=\"clapat-button-wrap parallax-wrap hide-ball\"><div class=\"clapat-button parallax-element\"><div class=\"button-border parallax-element-second rounded\"><a class=\"\" href=\"https:\/\/vimeo.com\/manage\/folders\/18937188\/\" target=\"_blank\"><span data-hover=\"WATCH THE PROJECT\">WATCH THE PROJECT<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-mask-fill\">Synopsis<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Samsonite&#8217;s &#8220;Season of Savings&#8221; campaign was created for the holiday season, aiming to tell short stories with a comedic gimmick or uplifting sentiment. Through 6 spots, the campaign portrayed different situations where Samsonite plays a significant role in the lives of its users during the festive season, representing vacations and celebrations.<\/p>\n\n\n\n<hr><hr>\n\n\n\n<h5 class=\"wp-block-heading has-mask-fill\">The Idea<\/h5>\n\n\n\n<p class=\"has-animation wp-block-paragraph\">Bringing Festive Cheer: Samsonite&#8217;s &#8220;Season of Savings&#8221; campaign sought to capture the essence of the holiday spirit by showcasing the brand&#8217;s impact on users&#8217; lives during this joyful time. Each spot presented a unique scenario where Samsonite products played a crucial role, whether it be ensuring smooth travel experiences or adding convenience to holiday preparations.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-harington-gutenberg-container content-row dark-section normal row_padding_top row_padding_bottom change-header-color\" data-bgcolor=\"#000000\" style=\"text-align:left\">\n<hr>\n\n\n\n<!-- Video Player --><div class=\"video-wrapper \"><div class=\"video-cover\" data-src=\"https:\/\/diptongo.net\/newSiteTemp\/wp-content\/uploads\/2024\/01\/WhatsApp-Image-2024-01-18-at-11.23.58-AM-1.jpeg\"><\/div><video class=\"bgvid\" controls preload=\"auto\" ><source src=\"https:\/\/diptongo.net\/newSiteTemp\/wp-content\/uploads\/2024\/01\/bts_samsonite_16.9-1080p.mp4\" \/><source src=\"https:\/\/diptongo.net\/newSiteTemp\/wp-content\/uploads\/2024\/01\/bts_samsonite_16.9-1080p.mp4\" \/><\/video><div class=\"control\"><div class=\"btmControl\"><div class=\"progress-bar\"><div class=\"progress\"><span class=\"bufferBar\"><\/span><span class=\"timeBar\"><\/span><\/div><\/div><div class=\"video-btns\"><div class=\"sound sound2 btn\" title=\"Mute\/Unmute sound\"><i class=\"fa fa-volume-up\" aria-hidden=\"true\"><\/i><i class=\"fa fa-volume-off\" aria-hidden=\"true\"><\/i><\/div><div class=\"btnFS btn\" title=\"Switch to full screen\"><i class=\"fa fa-expand\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><\/div><\/div><!--\/Video Player -->\n\n\n\n<hr>\n<\/div>\n\n\n\n<div class=\"wp-block-harington-gutenberg-container content-row light-section full row_padding_top row_padding_bottom row_padding_left row_padding_right\" data-bgcolor=\"#eeeeee\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading has-mask\">\/ Inspiring with design<\/h6>\n\n\n\n<hr>\n\n\n\n<p class=\"wp-block-paragraph\">Spreading Joy and Convenience: By highlighting how Samsonite enhances users&#8217; holiday experiences, the campaign aimed to evoke feelings of joy and gratitude among viewers. Through humor and heartwarming narratives, the spots conveyed the message that Samsonite is not just a luggage brand but a companion that helps create memorable moments during the festive season.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-harington-gutenberg-container content-row light-section full\" data-bgcolor=\"#eeeeee\" style=\"text-align:left\">\n<div class=\"wp-block-harington-gutenberg-moving-gallery moving-gallery fw-gallery random-sizes\"><ul class=\"wrapper-gallery\">\n<li><img decoding=\"async\" src=\"https:\/\/diptongo.net\/newSiteTemp\/wp-content\/uploads\/2024\/01\/SAMS1.png\" alt=\"\" \/><\/li>\n\n\n\n<li><img decoding=\"async\" src=\"https:\/\/diptongo.net\/newSiteTemp\/wp-content\/uploads\/2024\/01\/SAMS2.png\" alt=\"\" \/><\/li>\n\n\n\n<li><img decoding=\"async\" src=\"https:\/\/diptongo.net\/newSiteTemp\/wp-content\/uploads\/2024\/01\/SAMS4.png\" alt=\"\" \/><\/li>\n\n\n\n<li><img decoding=\"async\" src=\"https:\/\/diptongo.net\/newSiteTemp\/wp-content\/uploads\/2024\/01\/SAMS3.png\" alt=\"\" \/><\/li>\n<\/ul><\/div>\n\n\n\n<div class=\"wp-block-harington-gutenberg-moving-gallery moving-gallery bw-gallery random-sizes\"><ul class=\"wrapper-gallery\">\n<li><img decoding=\"async\" src=\"https:\/\/diptongo.net\/newSiteTemp\/wp-content\/uploads\/2024\/01\/SAMS8.png\" alt=\"\" \/><\/li>\n\n\n\n<li><img decoding=\"async\" src=\"https:\/\/diptongo.net\/newSiteTemp\/wp-content\/uploads\/2024\/01\/SAMS7.png\" alt=\"\" \/><\/li>\n\n\n\n<li><img decoding=\"async\" src=\"https:\/\/diptongo.net\/newSiteTemp\/wp-content\/uploads\/2024\/01\/SAMS6.png\" alt=\"\" \/><\/li>\n\n\n\n<li><img decoding=\"async\" src=\"https:\/\/diptongo.net\/newSiteTemp\/wp-content\/uploads\/2024\/01\/SAMS5.png\" alt=\"\" \/><\/li>\n<\/ul><\/div>\n<\/div>\n","protected":false},"template":"","portfolio_category":[19],"class_list":["post-3233","harington_portfolio","type-harington_portfolio","status-publish","hentry","portfolio_category-production"],"_links":{"self":[{"href":"https:\/\/diptongo.net\/newSiteTemp\/wp-json\/wp\/v2\/harington_portfolio\/3233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diptongo.net\/newSiteTemp\/wp-json\/wp\/v2\/harington_portfolio"}],"about":[{"href":"https:\/\/diptongo.net\/newSiteTemp\/wp-json\/wp\/v2\/types\/harington_portfolio"}],"wp:attachment":[{"href":"https:\/\/diptongo.net\/newSiteTemp\/wp-json\/wp\/v2\/media?parent=3233"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/diptongo.net\/newSiteTemp\/wp-json\/wp\/v2\/portfolio_category?post=3233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}