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Aguila - 100 Años de Soledad

AGUILA – 100 Años de Soledad




Comercial
6 Chapters
2022
Colombia
Spanish
Synopsis

Cerveza Águila honors Colombian culture by transforming “100 Years of Solitude” into six vallenato songs, paying homage to the Caribbean region’s vibrant traditions. The debut song, “Buscando el mar,” sets the stage for this musical tribute, premiering at the prestigious 2022 Carnaval de Barranquilla and Festival Vallenato.



The Idea

With support from the Ministry of Culture, over 100 artists, producers, and creatives collaborate to reinterpret Gabriel García Márquez’s masterpiece through the soulful sounds of vallenato music. This innovative project aims to preserve cultural heritage while engaging a new generation with literature and traditional symbols.



/ Inspiring with design

Endorsed by the García Márquez estate, this innovative initiative unites six renowned vallenato artists to celebrate the magic of “100 Years of Solitude.” Led by Karen Lizarazo, Esteban Nieto, Elder Dayán Díaz, Margarita Doria, Chabuco, and Bandera Canta, this musical tribute captures the essence of Macondo and the Buendía family, captivating audiences with its rich storytelling and vibrant melodies.

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