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2024
Colombia
Español

Summary

Uniting Passions: With a renewal of image and digital strategy, passionately connecting with the audience, elevating Colombian soccer to unprecedented levels of interaction and enthusiasm.

The idea

Revitalizing Dimayor’s Identity: Faced with the challenge of revitalizing Dimayor’s image and bringing its communications to a more passionate and modern tone, appealing to fans.

/ Inspiring with design

A Digital Game Changer: Social campaigns, innovative content, and a corporate refresh are implemented to enhance social media presence. This includes campaigns against violence in the stands and collaborations to highlight Rare Disease Day and soccer in peace. The digital focus revolutionizes fan interaction with Colombian soccer, achieving record-breaking figures in engagement and visibility.