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90m
2018
Brazil
Portuguese / English
Diptongo / IRIS / Adidas

Synopsis

During the 2014 World Cup, Gabriel Jesus, a 16-year-old from a favela, painted streets in support of Brazil. In 2018, he led Brazil’s front line, with the streets now painted for him. Collaborating with locals, a giant mural of Jesus adorns 20 houses in his hometown.

The Idea

In a film series for Adidas Football by IRIS, the story of Brazillian forward Gabriel Jesus unfolds. From painting streets during the previous World Cup to becoming a prominent player for Brazil, his community creates a massive mural to honor him. The film captures the transformation of a local hero into a global icon, showcasing sports power to uplift communities.

/ Inspiring with design

This film, alongside Egypt’s Mo Salah and a Spanish short film, celebrates diverse stories behind top footballers, demonstrating the universal appeal and unifying power of the sport.